The Santa Shoebox Project originated in Cape Town in 2006 with a humble 180 shoeboxes. In 10 years it has grown in leaps and bounds, with the number of Santa Shoeboxes donated reaching a total of 551 979.
The “More Than Just a Shoebox” campaign will focus on how the donation of a Santa Shoebox not only gifts the recipient child with a personalised shoebox filled with daily necessities, but also instills a sense of self-worth and presents the child with the promise of a better education, improved hygiene and dental health and those simple things that every child should enjoy, sweets and a toy.
The shoeboxes are distributed to more than 1000 recipient facilities, through more than 60 satellites around South Africa and Namibia. The success of the project can largely be attributed to its personal nature – donors give gifts to children whose names, ages and genders are known.
The project is supported by an extensive network of volunteers across South Africa and Namibia – kind-hearted people who give freely of their time, energy and expertise without remuneration. It also relies on the generous backing of various corporate sponsors pledging monetary or pro bono support.
Many companies, involve their staff members, and pledge Santa Shoeboxes as part of their Corporate Social Investment programmes. Cape Point Route has worked with the fabulous team at PG Tops each year to assist their annual shoebox collection.
We love the initiative so much that this year, Cape Point Route will donate one shoebox on behalf of every company who books a YEAR END FUNCTION with us to make Christmas unforgettable for even more children! Share the joy of giving with us.
Watch the video of the Santa Shoebox Packing Party at PG Tops HQ:
Cape Point Route LOVES the Santa Shoebox Project (& Penguins)
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